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Email Platform Specialist (Open to Remote) – CDR Fundraising Group

CDR Fundraising Group

This is a Contract position in Lanham, MD posted December 12, 2021.

About Us

CDR Fundraising Group is an award-winning, full-service direct response fundraising agency with more than 30 years of experience in nonprofit fundraising and advocacy. Our staff of account executives, analysts, creatives, production specialists, media experts and strategy consultants work together to create some of the most effective, multi-channel fundraising solutions in the United States.

Our client’s missions are our purpose and our passion. Together, we raise money to transform lives.

CDR Fundraising Group is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/). More about CDR and our clients can be found at www.cdrfg.com.

Summary

The Email Platform Specialist, an expert on Salesforce Marketing Cloud, serves as the analyzer of digital programs and campaigns, conveyor of wisdom, and proposer of strategic enhancements and innovations for all things SFMC for one of CDR’s largest non-profit clients. From deliverability to file health and growth, to data integration, to automated journeys, the Specialist has a deep and thorough knowledge of the technical capabilities of SFMC and knows how to utilize SFMC’s robust features and functionality to deliver an A+, highly integrated, personalized digital program. Working closely with the strategy and client teams to determine current needs and develop a roadmap for the future, the ideal candidate is an expert on the technical side of SFMC with a strong ability to devise plans, articulate them in layman’s terms, and implement them to improve the digital program and streamline use of the SFMC platform.

Primary Responsibilities

  • Functions as institutional expert on the Salesforce Marketing Cloud (SFMC) platform.
  • Assists with the SFMC solution design process, including developing, documenting, and implementing journeys, writing queries, building, and maintaining data extensions and segmentation groups, writing AMPScripts, and utilizing Apex.
  • Recommends opportunities for automation and improvement of current processes to increase efficiencies.
  • Assists in the design of marketing automation programs, including triggered sends, Automation Studio activities, platform configuration, multi-channel integrations, audience segmentation, personalization, and other components as needed for marketing campaigns.
  • Performs routine audits of the Salesforce Marketing Cloud ecosystem and CRM/data integrations.
  • Gathers and analyzes business requirements, determine scope, and drive implementation of requests, changes, and enhancements.
  • Provides SFMC users with technical support where needed.
  • Debugs campaign automation solutions as well as maintain and troubleshoot in-flight solutions
  • Provides guidance on application and integration development best practices, functional and technical solutions, architecture, and design, environment management, testing, and Salesforce platform education.
  • Troubleshoots implementation issues and drive to successful resolution.
  • Identifies and proactively manages areas of risk.
  • Explains complex technical concepts in layman’s terms for less technical audiences.
  • Stays current on Salesforce Marketing Cloud releases, evaluate new features as they’re deployed, and maintain strong knowledge of best practices.
  • Stays up to date on the latest email marketing and platform standards, technologies, best practices, and
  • Performs any and all other duties as assigned.

Qualifications

  • 2+ years of Experience with database schema design, data cleansing/appending, data exporting.
  • 2+ years developing and integrating Marketing Cloud with different Salesforce applications.
  • 2+ years of experience with REST, Salesforce, database and SFTP connectors.
  • SFMC certification a plus (Salesforce Marketing Cloud Consultant, Salesforce Marketing Cloud Developer, Salesforce Marketing Cloud Email Specialist, and/or Salesforce Admin).
  • Experience with SFMC Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Marketing Cloud Connector, MobileConnect.
  • Knowledge of scripting language such as HTML, JavaScript, AMPScript, Apex, SSJS, SQL, and Python for emails, landing pages, SMS, and push notifications.
  • Deep understanding of Salesforce Marketing Cloud best practices and functionality.
  • Experience with object-oriented programming languages such as .NET or JAVA, Ruby, C#, C++, Python a plus.
  • Bachelor’s Degree in Computer Science, Engineering, Math, or equivalent experience.
  • Strong analytical and problem-solving skills, with an ability to think creatively and critically.
  • Demonstrated ability to critically evaluate business requests to meet objectives.
  • Working knowledge of web API services (SOAP, XML, JSON, REST) and integrating third-party APIs a plus.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  • Ability to communicate complex technical details to a non-technical audience and willingness to teach and to learn.
  • Prior experience working in an agency environment is a plus.
  • Good communication (oral and written), interpersonal, organizational, and leadership skills.
  • Analytical, self-motivated, detail-oriented, and organized.
  • Deep knowledge, experience, and interest in digital marketing and passion to stay current with the latest industry trends.
  • Friendly, customer-service oriented attitude.

Our Benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.

Each full-time position at CDR is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid Life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, voluntary Short-term and Long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid parental leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.

CDR Fundraising Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CDR Fundraising Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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