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Marketing Manager (Open to Remote) – CDR Fundraising Group

CDR Fundraising Group

This is a Contract position in Lanham, MD posted December 12, 2021.

About Us

CDR Fundraising Group is an award-winning, full-service direct response fundraising agency with more than 30 years of experience in nonprofit fundraising and advocacy. Our staff of account executives, analysts, creatives, production specialists, media experts and strategy consultants work together to create some of the most effective, multi-channel fundraising solutions in the United States.

Our client’s missions are our purpose and our passion. Together, we raise money to transform lives.

CDR Fundraising Group is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/). More about CDR and our clients can be found at www.cdrfg.com.

Summary

The Marketing Manager is responsible for a wide range of projects focused on CDR Fundraising Group’s marketing and new business initiatives. The ideal candidate must possess excellent written and verbal communication skills and have a passion for nonprofits.

Primary Responsibilities

  • Cultivates new business for CDR and assists staff in growing relationships with existing clients.
  • Contributes to writing persuasive proposals for new accounts and for up-selling and cross-selling opportunities with current accounts.
  • Partners with executive leadership on creative marketing and sales strategies, including conference presentations, special events, promotional events, white papers, webinars, press releases and articles, networking activities and industry-group volunteering by staff.
  • Collaborates with the Moore/CDR business development team on marketing initiatives, relationship building with industry contacts, and on the marketing/new business process as it relates to prospect onboarding, proposals, and presentations.
  • Manages creation of marketing and sales presentations with account teams and executive leadership. Coaches staff to supporting building presentation skills.
  • Prepares print and online collateral marketing materials on behalf of the entire company and its divisions; serves as CDR’s voice on the website and social media accounts. Responsible for management of and content sourcing for company website and social media accounts. Develops and manages the creation of company marketing email campaigns.
  • Oversees maintenance of marketing contacts database, prospect lists and other systems that support marketing and sales.
  • Manages content repository for proposals across case studies, team bios, and service areas.
  • Develops and manages annual marketing calendar including social media outreach, blog content development, conference collateral, industry awards and events, and company and client events.
  • Coordinates promotional events held at the company’s offices, conferences, and other locations. Oversees execution of logistics.
  • Manages industry award process from writing entries to submission. Oversees copy development for the company blog, award submissions and client case studies.
  • Researches and analyzes competitor companies and their marketing efforts.
  • Performs other duties as assigned.

Qualifications

  • At least 5 years of marketing experience.
  • Non-profit industry and/or marketing agency experience required.
  • Account management experience a plus!
  • Bachelor’s Degree or equivalent. Degree in Marketing or Communications preferred, but not required.
  • Marketing and new business development experience including market research, lead management, proposal writing, and onboarding.
  • Exceptional and persuasive written, oral, interpersonal and presentation skills and the ability to effectively collaborate with staff and senior level executives.
  • Demonstrated ability to be a creative and resourceful problem solver; able to balance tension between partner expectations and organizational capabilities, strategies, and results, while maintaining high ethical standards.
  • Expertise with marketing outreach for a nonprofit direct-response agency with the goal of creating an authentic voice amongst industry peers that stays true to company brand and shows off the breath of services and depth of expertise.
  • Ability to devise new creative concepts that graphically illustrate the mission, vision, and values of CDR Fundraising Group through our presentations, marketing collateral, social media, and our website.
  • Ability to remain calm and collected under pressure, adaptable and flexible in an ever-changing environment.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and stay on top of project deliverables.
  • Exhibits sound and accurate judgement.
  • Attention to detail and strong organizational skills.
  • Proficiency with Microsoft Office Suite and social media platforms.

Our Benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.

Each full-time position at CDR is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid Life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, voluntary Short-term and Long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.

CDR Fundraising Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CDR Fundraising Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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