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Senior Manager, B2B Inclusion Marketing & Partnerships (Remote)


This is a Full-time position in Orlando, FL posted September 12, 2021.

Company Description
Experian is seeking an experienced marketing and sales professional to join our growing team.

This newly created role requires a candidate who can lead the execution of cross-BU GTM and marketing plans while powering our brand further through B2B partnerships and sales enablement.

The ideal candidate is passionate about financial inclusion and helping our clients’ further reach and empower underrepresented communities.
About Us, But We’ll Be Brief
Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, small business owners, businesses, and society.

FORTUNE has named Experian one of the 100 Best Companies to work for and for the last five years, we’ve been named in the Top 100 “World’s Most Innovative Companies” by Forbes Magazine.

We are proud to share we have been named one of the Top 100 companies for Diversity and as a “Best Place to Work for Disability Inclusion” by the American Association of People with Disabilities (AAPD) and Disability:IN.
Integrated Marketing (IM) is a high-performing, collaborative, and growing team that works across multiple business units to drive brand differentiation and to power our sales organization.

The team partners closely with Product, Product Marketing, Data Analytics, PR, and our DEI team in a fast-paced and matrixed environment.
Job Description
What you’ll be doing
You will be responsible for overseeing and launching the execution of multi-touch demand generation initiatives focused on financial inclusion.

This role also requires business development responsibilities, including B2B partnerships, account-based outreach, and sales enablement.

The ideal candidate has experience and knowledge reaching underrepresented communities, consumers, and small business owners.

The ideal candidate holds a unique blend of both marketing and sales experience to maximize B2B partnerships and activate engagement plans.

The location for this role is flexible.
Oversee the creation and execution of integrated marketing campaigns, partnerships, and sales enablement initiatives, working effectively across multiple business units to deliver maximum impact Drive cadence of brand-differentiating campaigns and financial inclusion outreach; identify campaign content needs; author content as needed Build and maximize B2B partnerships, driving year-round engagement and measurable results Develop sales toolkits and case studies Present to clients and speak at relevant industry conferences Work closely with Product Marketing and Sales to bring new financial inclusion solutions to market Drive event messaging strategy to ensure consistency across BUs at virtual and in-person events to drive leads and conversion Develop reporting to track both results and learnings against KPIs
What your background looks like
10+ years marketing experience; financial services experience highly desired Proven track record executing B2B marketing/GTM plans and lead generating campaigns Experience cultivating strategic partnerships or alliances; business development or Sales experience highly preferred Possess strong leadership skills, collaborating closely with key stakeholders across teams to execute marketing strategies, launch integrated campaigns and attain annual KPIs Strong presentation and PowerPoint skills required Outstanding communication skills a must Highly organized problem solver
– able to juggle multiple significant projects concurrently without missing deadlines Previous financial inclusion experience a plus Technical writing skills a plus Undergraduate degree required, MBA a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
Culture at Experian
Our uniqueness is that we truly value yours.
Experian’s culture, people and environments are key differentiators.

We take our people agenda very seriously.

We focus on what truly matters; diversity and inclusion, work/life balance, flexible working, development, engagement, collaboration, wellness, reward & recognition, volunteering…

the list goes on
We’re an award-winning organization due to our strong people focus
Experian isn’t just growing, we’re leveraging cutting edge data science, design thinking and passion to build tomorrow’s credit solutions.

Innovation is a critical part of Experian’s DNA and culture
Experian is proud to be an Equal Opportunity and Affirmative Action employer.

Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together.

We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow.

We value the uniqueness of every individual and want you to bring your whole, authentic self to work.

For us, this is The Power of YOU and it ensures that we live what we believe.

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